The year 2017 was considered to be a watershed year for the real estate industry in India. After the trilogy of Demonetization, GST and RERA, the sector was reeling in despair. However, the indomitable spirit of India's real estate developers has not faded a bit. They embraced the opportunity and began to repackage the product, price and promotion of their unsold home inventory. In terms of sales and marketing, they tried to raise the bar to appease the demanding customer. Some of the initiatives that caught the eye were in the form of upselling the product, adding a service element to the product, dove tailing technology with homes, bundling offers with home financing. Domestic developers have also attempted superlatives, peppering it with Bollywood and sports celebrities endorsing various residential projects. Projects have been rebranded with international brands and innovative launches have been made in line with global best practices. Many developers have even completed the micro-level infrastructure adjacent to their projects, taking on the government's role of providing external and internal work. The government continued to pursue a nonchalant approach to urban planning and infrastructure, further damaging customer sentiment. Many times a home buyer has made it home but with no road leading to her house. 

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